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Town Square
2023 Jan 22
Brightly lit at all hours by numerous digital billboards and advertisements as well as businesses offering 24/7 service, Times Square is sometimes referred to as "the Crossroads of the World",[2] "the Center of the Universe",[3] "the heart of the Great White Way",[4][5][6] “the Center of the Entertainment Universe”,[7] and "the heart of the world".[8]

One of the world's busiest pedestrian areas,[9] it is also the hub of the Broadway Theater District[10] and a major center of the world's entertainment industry.[11] Times Square is one of the world's most visited tourist attractions, drawing an estimated 50 million visitors annually.[12] Approximately 330,000 people pass through Times Square daily,[13] many of them tourists,[14] while over 460,000 pedestrians walk through Times Square on its busiest days.[8] The Times Square-42nd Street station has consistently ranked as the busiest in the New York City Subway system, transporting more than 200,000 passengers daily.[15]

Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building, now One Times Square.[16] It is the site of the annual New Year's Eve ball drop, which began on December 31, 1907, and continues to attract over a million visitors to Times Square every year,[17] in addition to a worldwide audience of one billion or more on various digital media platforms.[18]

Times Square, specifically the intersection of Broadway and 42nd Street, is also the eastern terminus of the Lincoln Highway, the first road across the United States for motorized vehicles.